chi thukral headshot

chi pronounced like gucci

i create things on the internet for a living — you might’ve seen me (or my work) in tweets, campaigns, or your marketing group chat.

yes, you can be culturally relevant without being cringe.
yes, you should have fun online — as a person or a logo.
yes, there’s a formula to going viral: taste, speed, and humor

with great power (creativity) comes great responsibility (making sure you never hear “silence, brand”)...and an even greater screen time. so, i made a career out of it.

let’s work together? 🤝

 
 

merCHIndise!

Have you checked out my merch? My top three picks are the people-pleaser hoodie, productivity pants, and the sticker sheet! Do you want to be on the email list for exclusive discounts and limited launches? Sign up below!

that's what chi said

that's what chi said ✨