chi thukral headshot

✨ chi pronounced like gucci ✨

i create things on the internet for a living — you might’ve seen me (or my work) in tweets, campaigns, or your marketing group chat.

yes, you can be culturally relevant without being cringe.
yes, you should have fun online — as a person or a logo.
yes, there’s a formula to going viral: taste, speed, and humor

with great power (creativity) comes great responsibility (making sure you never hear “silence, brand”)...and an even greater screen time. so, i made a career out of it.

let’s work together? 🤝

 
 

merCHIndise!

Have you checked out my merch? My top three picks are the people-pleaser hoodie, productivity pants, and the sticker sheet! Do you want to be on the email list for exclusive discounts and limited launches? Sign up below!

that's what chi said

✨

that's what chi said ✨